of consumers have stopped buying from a company over privacy concerns. (Tableau)
of organizations see privacy certifications as a motivation for purchasing (Cisco)
return on investment for every dollar spent on Privacy (Cisco)
Top companies leverage data privacy to drive their business.
Vice President Analyst, Gartner
“To increase customer trust, executive leaders need to build a holistic and adaptive privacy program across the organization, and be proactive instead of responding to each jurisdictional challenge.”
Source: Gartner
Principal Analyst, Forrester
“Firms must give customers an additional reason to do business with them. It’s why giants like Apple have been willing to fight very public and contentious legal battles to protect customers’ privacy.".
Source: Forrester
Learn best practices with a privacy specialist.
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